12 avatars

Richa Chadha features in 12 different avatars, striking poses inspired by posters of pulp movies from the 1990s, in a calendar meant to promote her upcoming film ‘Shakeela’. Each of the month has Richa posing in a new avatar with a completely made up poster of a fictional movie name and elements thereafter.

Richa said in a statement: “We wanted to do something special ahead of the film’s release.  The team thought we should pay this homage to her (Shakeela) and the films that she has been a part of. It is quirky and tongue in cheek, so we are aware many people may not understand it.

“But there’s an underbelly to cinema and it’s often crazy and colorful. I hope people find the humor we did in this calendar and enjoy the world of these 1990s’ pulp films.”