NEW YORK: Closing the bridge for fashion forward fashionistas looking for limited – edition Indian inspired products straight from a new India, Aniika launches their online bazaar! Aniika is a curated online ‘Inspired bazaar’ that provides U.S consumers the opportunity to shop for limited-edition lifestyle products directly from the best emerging Indian design talent. Aniika seeks to showcase an India that is moored in tradition but alive to a contemporary, global aesthetic.
“We have created a niche against other online Indian stores by presenting the next generation of designers, who get the opportunity to showcase their limited-edition contemporary Indian creations. These designers are the future of India’s design industry” says Meghana Rao, and Shamim T, Founders of Aniika.com.
They take great pride in providing a platform for emerging independent Indian designers that enables them to think big and believe in themselves as entrepreneurs. Rao further states that “Aniika aims to break pre-conceived notions about Indian design by presenting emerging designers who create high quality contemporary Indian lifestyle products. Furthermore, buyers on Aniika will enjoy the curation of a retail store along with the luxury of buying directly from an Independent Indian designer”.
Aniika (pronounced as A-nee-ka) means ‘beautiful’ in Sanskrit; in Hebrew, Finnish, Dutch, Latin and Greek it most commonly means ‘grace’. Likewise, Aniika aims to introduce to the world beautiful products that gracefully combine new Indian design with a global sensibility. The online bazaar currently ships only to the United States and showcases designers who create jewelry, accessories and home décor. Aniika carries fashion forward items such as cotton zari stoles, jute cushion covers, jewelry made from leaves dipped in silver and much more.
As Indian fashion and Indian inspired trends continue making waves worldwide, Aniika aims to provide these unique lifestyle products to the doorsteps of those that can’t take the trip to India.
India Post News Service