FREMONT, CA: Cine Grand, Fremont is a part of Cine Grand Global, a Cinema Exhibition Company that was founded in June 2010 in Netherlands, by the professionals of the entertainment industry having more than six decades of domain experience of executing, managing and operating multiplexes.
Cine Grand globally operates under the brand “Cine Grand”, “Grand Cinemas” and “My Cinemas” in various global markets such as Netherlands, Bulgaria and US. This is the only theatre in Bay area which has hosted a bunch of celebrities in less than a month and they plan to continue with unique marketing and promotional strategies for future.
On April 16, the music composer duo Vishal and Shekhar were there at the venue to promote the movie ‘Fan’ and interacted with the audience and media, signing off with their hit song Jabra.
This event was done in collaboration with Prria Haider productions and Bollywood Everything. The theater plays only Indian movies in Hindi, Tamil, Telugu, Malayalam, Kannada, Urdu and Punjabi, making it convenient for Indian film lovers by giving them more options.
“Silicon Valley being home to large number of South Asians, we get to see a lot of Indian movies getting released here. With Cinegrand we want the audience not just to have a top notch movie experience, we would like to give them an immersive experience by organizing ‘Exclusive Meet and Greet’ with movie stars and win official merchandise from production houses. We are doing this in collaboration with movie producers and local event promoter,” said Kavi Agrawal of Bollywood Everything and PR for Cinegrand.
On May 5, the venue hosted South Indian Actor Surya and Jyothika and premiered his movie 24. Directed by Vikram Kumar, 24 is the scientific thriller movie starring Surya, Samantha and Nithya Menon in the lead roles. It was distributed by CineGalaxy in US. 24 is a well executed intelligent movie, one of the best sci-fi entertainers ever made in Indian cinema within the commercial format. Science fiction offers Vikram huge scope to think out-of-the-box concepts and his ingenious screenplay makes it an enjoyable trip for the audience, worth their bucks.
Cine Grand located centrally on Paseo Padre Parkway and Mowry, a location which was once known as Big Cinemas. However, after it shut down, Cine Grand leased the theater and spent a whopping $4 million to renovate it. From the restored, digitally lit plush-carpeted lobby and 180-degree velvet reclining seats, the facility now provides a completely new and enhanced movie-watching experience, making it the go-to place for watching Indian films in East Bay.
“It is our endeavor at Cine Grand to provide our patrons not only a theatre to watch movies but give them a wholesome grand experience with latest design and technology, best in class equipments, wide range of food and beverage offerings and impeccable customer service reflecting highest level of attention to details,” James Murray, Manager of Cine Grand told India Post.
“We are targeting niche theaters that the other players may be overlooking. We are looking for a site in Campbell area in South Bay” he said. Keeping in mind the demographics and consumer needs, playing exclusively Indian movies is part of the group’s well thought-out business strategy which has worked for us in Fremont,” he added.
The founding members of Cine Grand are: Amitabh Vardhan, who serves as the group’s director and CEO; Ranjeet Thakur, president of the group; and Prasanna Manjrekar, who is on board as the director and chief strategy officer.
India Post News Service