PRAYAGRAJ: India’s fastest growing snacks brand from the house of Guiltfree Industries, the FMCG division of the RP-Sanjiv Goenka Group, installed the largest diya as a symbol of its commitment towards good health. Post achieving the Guinness World Records in Mumbai, the brand conducted the presentation ceremony for the record at the ongoing Kumbh Mela in Prayagraj where Bollywood actor Sonu Sood set alight the largest oil lamp (diya) and took the pledge for good health. The colossal diya manufactured by Mira Steels, Mumbai, and measuring 476.5 mm in height, and 2,390.6 mm in diameter was installed at the Ardh Kumbh Mela.
The iconic event was inaugurated by Sonu Sood and Anupam Bokey, VP, Marketing, of the FMCG Business of the RP-Sanjiv Goenka Group. The spectacular installation was on display till March 4 for devotees to witness this once in a lifetime event. By taking the pledge for good health, devotees can also participate.
Commenting on this occasion, Bokey said, “We are absolutely thrilled to have achieved this wonderful feat of the Guinness World Records , especially at one of the most sacred gatherings across the globe. Through this monumental diya, we have endeavored to make a wish for good health for one and all. Being healthy forms the very foundation of our brand Too Yumm!”.
Sharing his thoughts, Sonu Sood said, “I feel privileged to be here in support of Too Yumm!’s campaign for a healthy tomorrow. I’m a great proponent of eating healthy and a true advocate of Too Yumm!, a brand that has succeeded in driving home this message through its many path-breaking ideas and products. This diya is a testament of that commitment and I am extremely proud to be a part of this remarkable day. I will encourage everyone to take the pledge for themselves and definitely make a wish for good health.” PR Newswire
