CHICAGO: Upset Indians have strongly urged the Las Vegas headquartered luxury activewear “Niyama Sol” to immediately withdraw leggings carrying images of Hindu deity Ganesh; calling it highly inappropriate.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. Marketing leggings with Lord Ganesh images highly disturbed a large number of Indians here.
The “Ganesh is fresh” legging is priced at $158.
Niyama Sol claims to create “fashionable luxury active wear utilizing recycled RPET plastic bottles in stylish printed leggings”. Its tagline is: “From studio to street” and it sells leggings, capris, sports bras and tops-bottoms for street and
Rajan Zed President of Universal Society of Hinduism, has urged “Niyama Sol” and its CEO to offer a formal apology and immediately withdraw the leggings with Lord Ganesh on them
He further said such trivialization of Hindu deity was disturbing to the Hindus world over.
Madhu Patel
