SITA customizes to serve growing NRI market

SITA World Tours in Jordan

ENCINO, CA: Since he purchased SITA World Tours in 1982 and became Chairman/CEO, Roger Mahil has seen every twist, turn and trend in the travel industry. The company has grown exponentially and now includes a wide array of tours and travel products to exotic locations worldwide including Africa, Australia, China/Asia, India, New Zealand and South America. The firm has enjoyed the support of a broad based clientele and today has offices in Los Angeles (Encino), Houston, Chicago, New York, Vancouver and Toronto.

Although SITA is considered a general market luxury tour operator, the growing demand from Indian families residing in US for travel packages designed specifically to suit their tastes and needs has caught the attention of Mr. Mahil who was born in India. According to Mr. Mahil, “SITA enjoys a strong reputation in India and word has spread to Indian families living in the U.S. that SITA provides an excellent product at a very good value.”

Research shows that Indians residing in the US are interested in the rapidly growing success of the Indian economy and the changes that success has brought about. Improved conditions and employment opportunities have created a desire on the part of many to visit India and introduce American-born children to the relatives, customs, treasures and foods of their homeland.

This growing demand has led SITA World Tours to continue considering Americans of Indian descent as a special niche in the travel market. SITA has developed travel programs of interest to those who not only wish to visit India, but who also have their sites set on exotic world travel.

Because Indian families often enjoy traveling in groups with family and friends, SITA has inaugurated a Family and Friends program designed around customized itineraries that can accommodate the special needs and interests of travelers. Groups can arrange for unique and exciting extras that make the experience special in every way.

According to Anshuman Khanna, SITA Sales Executive, “We understand what the Indian tourist expects in luxury travel…right down to the right food—even the right blend of yogurt.” SITA representatives seek out the best Indian as well as vegetarian restaurants at every stop in the itinerary. One SITA tour director has even been known to cook special Indian dishes for his guests under the auspices of the hotel kitchen.

SITA has been in business since 1933 and has evolved successfully by staying in touch with the needs of its clients. According to Mr. Mahil, “SITA is totally customer-oriented in everything we do. Our mission is to go above and beyond on every aspect of the travel experience. Customization has become a very important factor in delivering customer satisfaction. We understand the travel needs and desires of Americans of Indian descent. We look forward to serving this rapidly growing market.”

India Post News Service

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