Spotlight on South Asian women designers

NEW YORK: South Asian women designers were in the spotlight at the first-ever Fashion For Compassion runway event, presented by South Asian Young Women Entrepreneurs (SAY WE), in collaboration with Saavn.com and Divanee Magazine.
Honoring iconic jewelry and accessories designer Ranjana Khan (designer for First Lady Michelle Obama), the fashion show showcased the talents of other South Asian designer labels such as Pria Kataaria Puri, Amrita Singh, Atelier Azza, and Rani Emaan on Sept 12 at the Ritz Carlton Hotel in Battery Park, NYC.

Celebrity attendees included actress Archie Punjabi; Bollywood actor Abhay Deol; supermodel & Miss Great Britain Preeti Desai, Janina Gavankar of True Blood, MTV VJ Anusha Dandekar, Pooja Kumar, Samrat Chakrabarti, Shenaz Treasurywala of Delhi Belly, and politician Reshma Saujani.

“New York Fashion Week is the time we celebrate and honor the best in fashion from the nation’s most talented and eclectic designers,” said Reema Rasool, the Founder and Executive Director of SAY WE. “However, we noticed that this year, South Asian women designers did not receive the platform they deserved at Fashion Week, so SAY WE created this event just for them. We hope that the city will take notice of their incredible ingenuity and perseverance in creating new and exciting collections every season.”

More than 250 crème de la crème of NYC’s fashion, entertainment, and business worlds attended the star-studded evening of decadence and charity. The event, which offered a preview of the Spring 2012 collections of the designers, aimed to raise funds and awareness for Wishwas, an organization that helps empower underprivileged South Asian women through entrepreneurship in NYC.

India Post News Service

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