TORONTO: Suhaag has announced a multi-show partnership with premium Scotch brand Chivas Regal as the co-presenting sponsor of the Suhaag Wedding, Fashion & Lifestyle Show.
“Chivas and Corby Distilleries Limited are proud to be part of this prestigious event, especially since South Asians have a tradition of appreciating a premium Scotch brand like Chivas”, said Patrick Carroll, Brand Director of Brown Spirits at Corby.” The first of two Scotiabank Suhaag shows in association with Chivas Regal will be held Sunday, October 3, 2010 at the Toronto Congress Centre (650 Dixon Rd).
This year’s event has tons in store for not only brides and grooms-to-be, but also for their friends, family and the general public. The Suhaag team is excited to announce 2 grand fashion shows and great giveaways that include a free honeymoon to Bahamas, complimentary hotel stays, cash prizes, and much, much more. And for the first time ever, come visit the Chivas Regal Lounge.
Chivas Regal is a brand that supports the spirit of chivalry and stands for everything noble in man. At the Suhaag Wedding, Fashion & Lifestyle Show, Chivas will welcome bridegrooms, friends and family who believe in loyalty, living joyfully and acting honorably. As a brand steeped in tradition, Chivas understands the importance of honoring tradition while embracing the new values that are shared with the South Asian community in Canada.
Suhaag, which means “wedding” in Hindi, was created in 1997 and is the longest-running and one of the largest events of its kind in North America catering to the growing South Asian community. The South Asian community is the largest visible minority group in Canada and the South Asian bridal market is a lucrative and distinctive marketing niche.
The Suhaag Group Inc., which was acquired by Star Media Group in 2008, operates two major bridal shows each year in the Greater Toronto Area.
It also publishes an annual bridal magazine that is distributed nationally as well as producing a regular radio program and other wedding- and fashion-related products for the South Asian community.
India Post News Service
