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Amrita Singh showcases home collection in NYC

February 18
01:22 2012

NEW YORK: More than 200 New Yorkers from the city’s finance, fashion, and business communities packed the Trump Plaza Penthouse the night of Feb 9 to celebrate the launch of Indian jewelry and accessories designer Amrita Singh’s brand new home collection. Sponsored by Wells Fargo and hosted by South Asian Young Women Entrepreneurs (SAY WE), ‘The Amrita Singh Penthouse’ event showcased the designer’s hand-crafted, life-size and miniature, mosaic Buddha and Ganesh statues, along with special pieces of jewelry and accessories from Singh’s illustrious, decade-long career.
“As a woman and a jewelry designer, I understand what it means to adorn a woman’s body with my pieces,” said Singh. “Now, I’m working with a larger canvas – a woman’s home, and there is no better way to engage a woman’s soul than to help her adorn her home.” Singh’s inspiration for her home collection came to her during a recent trip to Bali. “More than 90 percent of the homes in Bali have their own, private temples. I wanted to bring some of that Eastern spirituality back to the West with my Buddhas and Ganeshas.”
SAY WE, a non-profit organization aimed to cultivate and foster strong relationships among South Asian women in New York who have entrepreneurial interests, hosted the pre-Fashion Week event as a way to honor Amrita Singh.
“The non-profit trade association provides a much-needed platform for young women entrepreneurs to network, share their successes, and learn from each other,” said Reema Rasool, Executive Director and Founder of SAY WE. “Amrita Singh is a smart entrepreneur who created a jewelry business, branched out into making accessories, and is now launching a home line. She is a great role model for other women who want to start their own businesses, and we are proud to welcome her on our Board of Directors.”
On the occasion, Rasool welcomed New York’s crème de la crème to the event, thanked Rahul Baig, Managing Director of Wells Fargo’s US Corporate Banking, who then introduced Amrita Singh and her new home collection. The two-storey penthouse was staged with pieces from the home line, and guests spent the evening drinking, dancing, and celebrating Singh’s most recent success.
Though jewelry making began as an “accidental love,” it grew into a unique and compelling “passion” for her according to Singh. Her design interests are global, reflecting the city that she inhabits and works in: urban, culturally diverse, and infused with artistic inspiration. Her designer jewelry fuses Old World aesthetics with New World fashion, resulting in breathtakingly unique, wearable works of art.
The success of her Bangle, Bollywood, and other designer jewelry has proved that her blend of influences and craft are distinctive and timeless. Singh graduated from Fashion Institute of Technology and also completed the prestigious two year executive training program at Bergdorf Goodman in New York City. She has worked with world-renowned designers such as Oscar de la Renta and Christian Lacroix. Singh was nominated by FGI (Fashion Group International) for the Rising Star Award in the Fine Jewelry Category in 2006, 2007 and 2008.

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