Something went wrong with the connection!
 Breaking News

Amsterdam brewery asked to withdraw Shakti beer

Amsterdam brewery asked to withdraw Shakti beer
April 18
15:23 2019


CHICAGO: Highly perturbed Indian Americans across the country, including a large number in Midwest Chicago, have strongly pitched with the Amsterdam, Netherlands-based micro-brewery Walhalla to withdraw its “Shakti” beer; calling it highly inappropriate and insulting to religious sentiments of Shakti devotees

The protesters led by Rajan Zed, president of the Universal Society of Hinduism, said that any inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda is wrong as it hurts the devotees.

Shakti (or Devi, a general term for the goddess as the supreme deity, which include Durga, Lakshmi, Kali, and Saraswatiamong others) is highly venerated in Hinduism, the oldest religion in the world, since Vedic times and is meant to be worshipped in temples or home shrines and not to be used in selling beer.

Goddesses find mention in Rig-Veda, the oldest of Hinduism’s extant texts. Texts such as Devimahatmya, glorify the goddess as the supreme being and detail her all-pervading primordial powers.
Award-winning Walhalla Craft Beer BV, north of Amsterdam, whose tagline is “Brewing The Gods’ Favorite Ales”, claims “Bold and magical beers, thirst-quenching and pure”. Aart van Bergen is the founder of the brewery.

Walhalla describes year-round extra-strong Shakti as “the beloved beer of the mother goddess Shakti” It is available in cans, bottle, on tap and in the tanks.



Related Articles


Will the Modi-Xi Informal summit boost up India-China ties ?

View Results

Loading ... Loading ...

E-paper Latest Edition

Subscribe to our Digital Edition



Inkasa Interiors | Interior Designer in Delhi

ADVERTISEMENT – Ponderosa Homes

Ponderosa Homes



It’s a lovely book. It feels energetically clear and light. It’s easy to read, dip in and out and most importantly it offers information without fluff! Blessings on this project.

Jac O’Keeffe
Spirituality teacher based in USA.

*Available on Amazon, Flipkart & other online stores*


Star Tours

ADVERTISEMENT – Global Holidays

Global Holidays Early Bird Discounts


Follow us On Twitter

RT @ANI: Uttarakhand government has put total ban on manufacture, storage, distribution and sale of gutka and pan masala in the state for…
h J R
India-US bilateral defence trade to reach $18 bn this year: Pentagon - Get your news featu…
h J R
Indian-origin man given extra prison time for failing to self-surrender for first sentence -…
h J R
India slams Pak for raising Kashmir issue at UN - Get your news featured use #IndiaPostUSA…
h J R


Subscribe To Our Mailing List

Enter your email address:

Delivered by FeedBurner

Subscribe to IndiaPost by Email

Download Media Kit

India Post Media Kit