India Post News Paper

Blog

 Breaking News

Amsterdam brewery asked to withdraw Shakti beer

Amsterdam brewery asked to withdraw Shakti beer
April 18
15:23 2019

MADHU PATEL

CHICAGO: Highly perturbed Indian Americans across the country, including a large number in Midwest Chicago, have strongly pitched with the Amsterdam, Netherlands-based micro-brewery Walhalla to withdraw its “Shakti” beer; calling it highly inappropriate and insulting to religious sentiments of Shakti devotees

The protesters led by Rajan Zed, president of the Universal Society of Hinduism, said that any inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda is wrong as it hurts the devotees.

Shakti (or Devi, a general term for the goddess as the supreme deity, which include Durga, Lakshmi, Kali, and Saraswatiamong others) is highly venerated in Hinduism, the oldest religion in the world, since Vedic times and is meant to be worshipped in temples or home shrines and not to be used in selling beer.

Goddesses find mention in Rig-Veda, the oldest of Hinduism’s extant texts. Texts such as Devimahatmya, glorify the goddess as the supreme being and detail her all-pervading primordial powers.
Award-winning Walhalla Craft Beer BV, north of Amsterdam, whose tagline is “Brewing The Gods’ Favorite Ales”, claims “Bold and magical beers, thirst-quenching and pure”. Aart van Bergen is the founder of the brewery.

Walhalla describes year-round extra-strong Shakti as “the beloved beer of the mother goddess Shakti” It is available in cans, bottle, on tap and in the tanks.

Comments

comments

About Author

India Post Newspaper

India Post Newspaper

Refresh yourself every morning with India Post news coverage, videos & photos in India Post News Paper. Check out the news stories from India and the World.

Related Articles

EPAPER – LATEST EDITION – May 20th, 2022

ADVERTISEMENT – ZEE5

ZEE 5 Subscription in USA

ADVERTISEMENT – CALTRANS

Caltrans Near Me

ADVERTISEMENT – ACVOTE.ORG

ACVOTE

ADVERTISEMENT – SKYRIVER CASINO

Skyriver

POPULAR CATEGORIES

50 SPIRITUAL APPETIZERS – VINOD DHAWAN

50-ad-Indiapost

It’s a lovely book. It feels energetically clear and light. It’s easy to read, dip in and out and most importantly it offers information without fluff! Blessings on this project.

Jac O’Keeffe
Spirituality teacher based in USA.

*Available on Amazon, Flipkart & other online stores*

Download Media Kit

India Post Media Kit