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Bay Area fashion extravaganza a big success

October 11
21:51 2011

SAN JOSE, CA: WomenNow TV and Borrow it Bindaas hosted a extravagant evening of fashion, food and fun at Kaama Lounge in San Jose, California on September 24. WomenNow TV, ‘America’s first South Asian TV talk show’ and Borrow it Bindaas, an online virtual boutique with great finds from India for borrowing or buying, worked in collaboration to make the event a runaway success. Riddhi and Siddhi Khara, co-founders of Borrow It Bindaas, kick started the evening with an exclusive interview with WomenNow TV.
“The idea behind the event was to introduce our concept to the people of Northern California. Working with Women Now TV was a perfect fit for us as we ourselves are huge fans of the show and they have a large and loyal following among the South Asian women in Northern California”, said Siddhi Khara.
“We decided to collaborate with Women Now TV because we truly feel like their mission and goals of trying to reach South Asian women demographic are the same as ours.” says Riddhi Khara.
The co-founders of WomenNow TV, Ena Sarkar and Jaya Gautam, said they were enthused by the entrepreneurship and creative new South Asian business model conceptualized by the Khara sisters. Entrepreneurship in different fields, especially by young South Asian women, needs to be nurtured. And, of course, a woman always appreciates a helping hand to be fashionable.
Ably emceed by Manesh Judge and Harbir Bhatia, the evening comprised fashion shows, jewelry displays, Indian ensembles, delicious food and a shopping extravaganza. Borrow It Bindaas showed off their elegant designer saris, many of which come ready pleated to be more convenient for the Indo-American (and other) women who utilize the site.
Some of Borrow It Bindaas’ other collections were also on display and the ladies present at the glamorous event got an exclusive advance look at what new fashion to expect in the coming festive season., with lehengas, peshawaris and salwars. Guests also had a chance to browse the site and sign up at the Borrow it Bindaas tech station with iPads and MacBooks.

The exclusive invitees also indulged in some great products that Borrow It Bindaas set aside for a fun raffle giveaway. Four lucky women walked away with BIB signature clutches, an elegant gold bracelet, and beautiful gold and emerald pearl jhumkha earrings.
Asked about their first ever event in the Bay Area, Siddhi Khara said: “We received a very warm welcome from the people of the Bay Area and everyone here responded very favorably to the unique designs and pieces that we had on display.
We had such a great time getting to personally speak with the guests at the event and they all absolutely loved the idea! ”
The event saw a 200+ turnout, with fabulously dressed women, many with partners in tow, looking forward to some great finds to take home. The event concluded with a question and answer session with the guests, and the co-founders of Borrow It Bindaas, answered each one in detail. With women, fashion, appetizing hors d’oeuvres and drinks under one roof, it was a luxurious, stylish and fashionable evening! Borrow or buy, either way, Borrow It Bindaas has America covered this festival season.
Jaya Gautam



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