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Dish Network secures broadcast rights for IPL

April 15
02:41 2011

NEW YORK: Dish Network announced April 12 that it is the only television provider in the US to broadcast the entire Indian Premier League (IPL) cricket tournament, including playoffs and finals in high definition, for the next four seasons.

In addition, Dish Network has signed agreements to launch the Neo Cricket channel and serve as the exclusive US provider of the Ten Cricket channel, giving Dish Network customers access to a total of nine cricket boards – the largest lineup of cricket programming in the nation.

In its fourth season, the IPL tournament in India features a new format with 10 teams, where a new play-off system will see the top two sides in the league standings play each other to determine the first finalist. The sides finishing third and fourth will then meet to determine which side plays the loser of the first play-off for the second final place.

Dish Network will air all 74 IPL tournament matches live this year on pay-per-view – including exclusive TV coverage of the playoffs and finals in high definition.
In addition, Dish Network today announced the launch of Neo Cricket, which offers full coverage of the Board of Cricket Control India (BCCI) matches, Indian domestic cricket including the Ranji, Irani and Duleep Cups, and the Asia Cup as well as the launch of Ten Cricket, owner of four cricket boards including Pakistan, Sri Lanka, West Indies and Zimbabwe. The combination of Neo Cricket and Ten Cricket with previously-launched Willow Cricket, owner of four boards including Australia, England, New Zealand and South Africa, gives Dish Network customers access to the most cricket coverage in the United States. All three channels will be available in the new Cricket Pack for $20 per month beginning April 13.

“Dish Network’s carriage of the IPL and the launch of our Cricket Pack will offer our customers an anticipated 300 or more days of live cricket over the next year,” said Chris Kuelling, vice president of International Programming for Dish Network. “Nowhere else can customers access more than 75 South Asian channels, watch every heart-stopping play in the IPL, and get year round coverage of their favorite cricket teams.”

“We are excited to launch Neo Cricket, the world’s first cricket-only channel, on Dish Network. Through its dedication to cricket and high-quality programming, Neo Cricket brings all of the home games of the World Champion India national team to the US so that fans do not miss a second of the live action,” said S. Venkatasubramanian, President of Neo Broadcast America, Inc. “We are glad to partner with Dish Network to continue our commitment toward providing world-class cricket.”

“We are thrilled to deliver Ten Cricket to fans in the US, who now can enjoy live coverage of four of the most popular cricket boards including Pakistan and Sri Lanka,” said Suresh Bala, CEO of Asia TV USA LTD. “Ten Cricket is an integral part of the Dish Network cricket offering, and in the next year alone will deliver more than 100 days of live cricket programming.”

In addition, the tournament is offered through Dish Network’s recently-launched IPTV service, Dish World, which provides access to programming without the need for a satellite dish.

India Post News Service



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