NEW DELHI: Mumbai has topped the list of the Indian cities where “people look and feel their best,” according to a new study.
The study conducted by nearbuy, sheds light on the blossoming wellness industry in the country and how different cities are reacting to the same.
It surveyed over 2000 people across several cities to reveal that Mumbai is the “Most Pampered City” in the country.
“nearbuy customers in Mumbai bought more full body massages, foot reflexology, haircuts, facials, manicures, pedicures, hair straightening and other indulgent offers than any other place in the country,” the survey said.
It showed that while over 42 per cent Mumbaikars visited spas and salons at least once a month, only 20 per cent and 35 per cent people in Bangalore and Delhi respectively spoilt themselves with monthly beauty services.
The study showed that 58 per cent of the respondents liked to explore various salons, contrary to the 22 per cent who preferred the one they have been visiting for years.
35 per cent of the people haven’t known their beauticians for long enough and 25 per cent have known them only for a couple of years, it said.
The frequency of visiting salons was also determined by their locations and the offers they provided.
“A whopping 70 per cent of the consumers visit spas on the basis of their location or the offers they get,” the study said.
Consumers of wellness services in Delhi showed a higher degree of loyalty towards their beauticians as compared to their counterparts in Bangalore and Mumbai, who prefer exploring more options.
“36 per cent Delhiites go to the same beautician whereas 40 per cent Bangaloreans and 44 per cent Mumbaikars respectively prefer to explore,” the study said.
However, most customers refrain from switching their hair dressers as, “40 per cent Delhiites, 33 per cent Bangaloreans and 36 per cent Mumbaikars trust their own hairdressers with their treasured locks.” –PTI