Something went wrong with the connection!
 Breaking News

United Nations WFP launches ‘Feed Our Future’ cinema ad campaign

United Nations WFP launches ‘Feed Our Future’ cinema ad campaign
October 21
16:15 2019

MUMBAI: The United Nations World Food Programme (WFP) has launched a cinema advertisement campaign ‘Feed Our Future’ to raise awareness and take steps against hunger and malnutrition in India.

The campaign launch event included a panel discussion hosted by TV host Mini Mathur, which had actor-director Nandita Das and filmmakers Neeraj Ghaywan and Anubhav Sinha sharing their perspectives over cinema and social change.

“It is a very slow process as you are trying to change the mindset. Films don’t create revolution but they do go into your subconscious. If cinema was powerful then films won’t be banned. So the conservative and orthodox rather tell us that cinema is powerful and they are threatened by it. “Also, cinema is a medium of communication and it can be used for all kinds of things. It can be used for information, for propaganda, it can be used to move people, but whatever a film tells you, it goes into your subconscious and very slowly impacts the way you respond to things,” Nandita said during the discussion.

Neeraj said the commercial should be interesting enough to catch the attention of moviegoers. “We can get the narrative and aesthetic right. When you go to watch a film and a commercial of malnutrition plays people may not want to watch it because they have come with certain intent so there has to be aesthetic and narrative form in terms of creativity that should make me watch the commercial.

“It has to be powerful and you should feel for it. I feel that is essential to bring in audiences.” Through a partnership with Facebook, the event took place last week on Friday via a live broadcast from the social network’s Mumbai office. Corinne Woods, Chief Marketing Officer at WFP said, “In a world full of noise, cinema has proven incredibly effective for us at cutting through to not only establish our brand but also to convert cinema-goers into active supporters and donors.” PTI



Related Articles


Will opening of Kartarpur Coridoor revive India-Pakistan ties?

View Results

Loading ... Loading ...

E-paper Latest Edition

Subscribe to our Digital Edition



Inkasa Interiors | Interior Designer in Delhi

ADVERTISEMENT – Ponderosa Homes

Ponderosa Homes



It’s a lovely book. It feels energetically clear and light. It’s easy to read, dip in and out and most importantly it offers information without fluff! Blessings on this project.

Jac O’Keeffe
Spirituality teacher based in USA.

*Available on Amazon, Flipkart & other online stores*


Star Tours

ADVERTISEMENT – Global Holidays

Global Holidays Early Bird Discounts


Follow us On Twitter

Musharraf's old video boasting #Pakistan trained mujahideens to fight in Kashmir goes viral -…
h J R
Wasim Rizvi donates Rs 51,000 for Ram temple in Ayodhya - Get your news featured use…
h J R
Indian man arrested in #Sharjah for assaulting wife - Get your news featured use…
h J R
Much of Kashmir violence by outfits linked to Jamaat-e-Islami: US Congressman - Get your n…
h J R


Subscribe To Our Mailing List

Enter your email address:

Delivered by FeedBurner

Subscribe to IndiaPost by Email

Download Media Kit

India Post Media Kit